{"id":4316,"date":"2026-08-13T15:20:56","date_gmt":"2026-08-13T13:20:56","guid":{"rendered":"https:\/\/www.maquetas.tech\/proyectos\/flagship-santander-plenitude\/"},"modified":"2026-09-21T11:40:34","modified_gmt":"2026-09-21T09:40:34","slug":"flagship-santander-plenitude","status":"publish","type":"proyectos","link":"https:\/\/www.maquetas.tech\/en\/projects\/flagship-santander-plenitude\/","title":{"rendered":"Flagship Santander – Plenitude"},"content":{"rendered":"

In a customer-facing space, explaining how different renewable energy sources reach homes and businesses can feel abstract. Plenitude needed a piece capable of attracting attention from the shop window while also supporting the sales team in their explanations.<\/p>\n

The solution was an interactive conceptual scale model<\/strong> for its flagship store in Santander. The display brings together generation, distribution and consumption in an easy-to-understand scene, aligned with the brand identity of the space.<\/p>\n

Lighting<\/strong> and interaction<\/strong> make it possible to follow the flow of energy and activate the different elements. Rather than receiving a static explanation, users discover the system through a visual sequence that the sales team can adapt to the conversation.<\/p>\n

The design combines an educational function with a strong brand presence. The piece needed to be visually engaging from outside, withstand continuous use and maintain a clean, uncluttered appearance within the retail environment.<\/p>\n

The result works simultaneously as an attention-grabbing feature, a sales support tool and an educational resource. The technology becomes more accessible, and the energy proposition can be explained without relying on complex technical diagrams.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

An interactive conceptual scale model turns the energy generation and distribution network into a clear, engaging experience for both the shop window and sales conversations.<\/p>\n","protected":false},"featured_media":3619,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"para-quien":[90,89],"tipo-maqueta":[84,93],"tipo-producto":[85],"class_list":["post-4316","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","para-quien-industrial-energy-projects","para-quien-ferias-eventos","tipo-maqueta-conceptual","tipo-maqueta-interactive","tipo-producto-scale-model"],"_links":{"self":[{"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/proyectos\/4316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"version-history":[{"count":0,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/proyectos\/4316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/media\/3619"}],"wp:attachment":[{"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/media?parent=4316"}],"wp:term":[{"taxonomy":"para-quien","embeddable":true,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/para-quien?post=4316"},{"taxonomy":"tipo-maqueta","embeddable":true,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/tipo-maqueta?post=4316"},{"taxonomy":"tipo-producto","embeddable":true,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/tipo-producto?post=4316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}