Explaining the architecture and operation of a modular data hall within a technology trade fair presents a double challenge: the solution must attract attention in a highly competitive environment while also communicating technical concepts quickly and clearly. Submer needed a tool that would support its sales team during the OCP EMEA Summit 2026 in Barcelona.<\/p>\n
The response was an interactive scale model<\/strong> at 1:20 scale, connected to an application developed specifically for the project<\/strong>. The touchscreen, integrated into the base itself, acts as the control point for the experience and presents the commercial and technical information in a structured way. Each section of the interface is synchronised with the lighting of the physical model<\/strong>.<\/p>\n The lighting sequences make it possible to represent the flow of energy and identify the main components of the infrastructure. In this way, processes that normally remain hidden within a technical installation are transformed into a visible sequence. The model helps users understand how the system is organised, while the application allows them to explore its modular and scalable nature in greater depth.<\/p>\n This combination makes it easier to adapt the presentation to different professional profiles. A visitor can first gain an overall view of the solution and, from there, explore the aspects most relevant to their project. For the sales team, it provides a consistent and reusable demonstration capable of structuring the conversation without relying on abstract explanations.<\/p>\n The project was developed in just over five weeks<\/strong>. In addition, our team also carried out the installation and commissioning at the event stand.<\/p>\n The result turns a data centre infrastructure into a tangible experience. At B2B trade fairs and commercial presentations, this type of solution helps attract visitors, visualise processes and communicate complex industrial systems in a more direct way.<\/p>\n","protected":false},"excerpt":{"rendered":" An interactive 1:20 scale model and touchscreen application turn Submer\u2019s modular Data Hall system into a clear demonstration for B2B events.<\/p>\n","protected":false},"featured_media":3347,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"para-quien":[90,89],"tipo-maqueta":[84,93],"tipo-producto":[86,85],"class_list":["post-4335","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","para-quien-industrial-energy-projects","para-quien-ferias-eventos","tipo-maqueta-conceptual","tipo-maqueta-interactive","tipo-producto-bespoke-software","tipo-producto-scale-model"],"_links":{"self":[{"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/proyectos\/4335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"version-history":[{"count":0,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/proyectos\/4335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/media\/3347"}],"wp:attachment":[{"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/media?parent=4335"}],"wp:term":[{"taxonomy":"para-quien","embeddable":true,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/para-quien?post=4335"},{"taxonomy":"tipo-maqueta","embeddable":true,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/tipo-maqueta?post=4335"},{"taxonomy":"tipo-producto","embeddable":true,"href":"https:\/\/www.maquetas.tech\/en\/wp-json\/wp\/v2\/tipo-producto?post=4335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}