In a residential tower close to the sea, the height and orientation of each apartment shape the buying experience. Ribamar Portimão needed to present these differences immediately while keeping the sales conversation up to date.
The solution combines a realistic 1:100 scale model with a sales application. The interface allows users to filter properties and view information, while individual lighting physically identifies the selected unit.
The integration of real views from each apartment adds the feature that is hardest to imagine from plans alone. Buyers can connect the position within the tower with the landscape they will see and compare different options within the same experience.
The project was produced to an express deadline in response to an earlier-than-planned presentation event. The team carried out the installation in Portugal and left the system ready for commercial use.
The result supports a flexible sales narrative, reduces the need for scattered materials and turns location, availability and views into clear, understandable information for every visitor.
