Marketing a development in phases within a neighbourhood that is still under construction requires explaining both what is available today and the future vision for the surrounding area. Creative Bulevar Homes needed a tool capable of evolving alongside the project.
The 1:100 scale model represents the first phase with a realistic finish and the second through simplified volumes. This hierarchy makes it clear which part is currently being marketed while keeping the full configuration of the development visible.
The second phase was designed so that the volumes can later be replaced with realistic buildings. The model therefore stops being a fixed piece and becomes a support tool that can adapt to the commercial timetable.
The complex architecture and overall scale of the development required careful coordination between scale, legibility and detail. The surrounding context also helps explain a new urban area that has not yet been fully established on site.
The result makes it possible to sell the present without losing sight of the future. Buyers understand the active phase, can anticipate how the neighbourhood will evolve, and the developer retains a useful sales tool for longer.
