Explaining the architecture and operation of a modular data hall within a technology trade fair presents a double challenge: the solution must attract attention in a highly competitive environment while also communicating technical concepts quickly and clearly. Submer needed a tool that would support its sales team during the OCP EMEA Summit 2026 in Barcelona.
The response was an interactive scale model at 1:20 scale, connected to an application developed specifically for the project. The touchscreen, integrated into the base itself, acts as the control point for the experience and presents the commercial and technical information in a structured way. Each section of the interface is synchronised with the lighting of the physical model.
The lighting sequences make it possible to represent the flow of energy and identify the main components of the infrastructure. In this way, processes that normally remain hidden within a technical installation are transformed into a visible sequence. The model helps users understand how the system is organised, while the application allows them to explore its modular and scalable nature in greater depth.
This combination makes it easier to adapt the presentation to different professional profiles. A visitor can first gain an overall view of the solution and, from there, explore the aspects most relevant to their project. For the sales team, it provides a consistent and reusable demonstration capable of structuring the conversation without relying on abstract explanations.
The project was developed in just over five weeks. In addition, our team also carried out the installation and commissioning at the event stand.
The result turns a data centre infrastructure into a tangible experience. At B2B trade fairs and commercial presentations, this type of solution helps attract visitors, visualise processes and communicate complex industrial systems in a more direct way.
