In a customer-facing space, explaining how different renewable energy sources reach homes and businesses can feel abstract. Plenitude needed a piece capable of attracting attention from the shop window while also supporting the sales team in their explanations.
The solution was an interactive conceptual scale model for its flagship store in Santander. The display brings together generation, distribution and consumption in an easy-to-understand scene, aligned with the brand identity of the space.
Lighting and interaction make it possible to follow the flow of energy and activate the different elements. Rather than receiving a static explanation, users discover the system through a visual sequence that the sales team can adapt to the conversation.
The design combines an educational function with a strong brand presence. The piece needed to be visually engaging from outside, withstand continuous use and maintain a clean, uncluttered appearance within the retail environment.
The result works simultaneously as an attention-grabbing feature, a sales support tool and an educational resource. The technology becomes more accessible, and the energy proposition can be explained without relying on complex technical diagrams.
