Presenting a vision of the future requires making something that does not yet exist easy to understand. Moeve needed to convey to stakeholders, investors and the media a new service station concept linked to sustainable mobility, energy and the services of tomorrow.
The response was an experience designed from scratch based on the brief: a conceptual scale model at 1:150 scale, a control application, dynamic lighting and an integrated 3D video. Each resource was conceived as part of a single narrative rather than as a collection of separate elements.
The interaction makes it possible to activate different areas and services, connect the physical volume with digital information and guide the explanation progressively. The audience first gains an overall view and then discovers the concepts that structure the proposal.
The development included conceptualisation, design, fabrication, programming and audiovisual integration. This coordination made it possible to maintain a coherent image and adapt the piece for intensive use at corporate events.
The result transforms a strategic idea into a tangible experience.
