In the luxury residential market, the decision is not based solely on understanding the layout. The presentation must convey exclusivity, materials and level of detail with the same degree of refinement as the property itself.
For Villa Sorell, a 1:50 scale model was produced that recreates both the external architecture and the internal layout. Stone, timber, rendered finishes, joinery and bespoke furniture come together to create a complete material reading.
Interior lighting was integrated without any visible wiring, preserving the overall clarity of the piece. The buyer can discover the rooms, spatial relationships and finishes from a perspective that would be impossible to achieve through a single image.
The high level of detail required a combination of manufacturing techniques, with every junction resolved as part of an object intended for display. The model had to function as a commercial tool and, at the same time, as an object of desire.
The result supports the sales process with a physical presence that matches the positioning of the project. Rather than simply explaining a villa, the model helps anticipate the experience of living in it.
