Since its foundation in 1977, the Madrid Association of Property Developers (ASPRIMA) has been much more than a trade association.
It has established itself as an essential pillar of Madrid’s property market, representing property developers, construction companies and service providers with a clear mission: to foster sustainable, professional and forward-looking growth.
Over nearly five decades, ASPRIMA has evolved in step with the sector’s challenges, acting as a link between the business community, public authorities and the general public. Its role in bringing the sector together goes beyond merely defending interests: it actively promotes innovation, transparency and constructive dialogue.
Through strategic reports, training activities and a programme of flagship events, the association has consolidated its status as an indispensable point of reference in Madrid’s property ecosystem.
Services that drive its members’ success
One of ASPRIMA’s main strengths is its ability to offer a wide range of services that meet the sector’s changing needs. High-quality information, specialist training and networking opportunities are some of the pillars underpinning this support ecosystem.
Training and professionalisation of the sector
Continuous professional development is essential in an environment as competitive and regulated as the property sector. With this in mind, ASPRIMA has developed a robust and diverse training strategy.
In 2022 alone, it organised 56 training activities attended by more than 2,000 professionals, covering commercial, technical, financial and tax-related topics.
Furthermore, its collaboration with academic institutions such as the Technical University of Madrid (through the Postgraduate Programme in Property Planning and Management) reflects its commitment to nurturing new talent. This long-term vision helps raise professional standards throughout the industry.
Strategic information for decision-making
Access to reliable, up-to-date data provides a competitive advantage. That is why ASPRIMA develops and regularly publishes detailed studies on property transactions, planning approvals, prices and market trends.
These reports, based on data from official sources, valuation firms and financial institutions, have become essential tools for its members’ strategic planning.
Thanks to this analytical work, ASPRIMA not only provides information but also shapes the sector’s narrative, becoming a recognised source for the media and public bodies.
Events as a platform for visibility
Events organised or co-organised by ASPRIMA are true showcases for the sector. Through trade fairs, seminars, webinars and discussion forums, the association facilitates the exchange of knowledge, the showcasing of projects and the development of strategic contacts.
Its collaboration with the Madrid International Real Estate Exhibition (SIMA) and its participation in international events such as MIPIM strengthen the global positioning of Madrid’s property market.
The presentation of the ASPRIMA-SIMA Awards deserves a special mention, recognising excellence and innovation, encouraging healthy competition and raising standards across the sector.
Innovation and social commitment
ASPRIMA is not limited to the business sphere. Its commitment to society and focus on digitalisation set it apart and extend its impact beyond business.
ASPRIMA Foundation: Promoting inclusion
The ASPRIMA Foundation plays an essential role in promoting social responsibility within the sector. Through partnerships with organisations such as Cáritas Madrid and Fundación ONCE, it supports projects that help vulnerable people enter employment and promotes access to decent housing.
Far from being incidental, these social initiatives are part of the association’s DNA and demonstrate that the property sector can be a driver of positive change. They are complemented by partnerships with companies in the sector, such as GROHE and ASEFA, which enable these benefits to be extended across the entire value chain.
LandCAM: transparency in decision-making
LandCAM, a technological tool developed in partnership with Atlas Real Estate, is a clear example of ASPRIMA’s innovative approach. This digital platform makes it possible to anticipate urban development trends in the Community of Madrid, identifying available development-ready land and streamlining decision-making.
With LandCAM, the association not only digitalises traditionally opaque processes but also fosters greater transparency and efficiency. Solutions of this kind reinforce ASPRIMA’s leadership in the sector’s digital transformation, giving its members more systematic and planned access to land development.
Project visualisation
In an environment where visual differentiation is increasingly important, tools such as architectural models are taking on a more prominent role. In this respect, Maquetas.tech can offer solutions aligned with the innovation and visibility objectives of ASPRIMA members.
Maquetas.tech, which has extensive experience as a producing models in Madrid, combines craftsmanship and attention to detail with advanced technologies such as augmented reality. This provides an immersive experience that strengthens the emotional connection with the client and accelerates the sales process.
The use of high-tech models at trade fairs, in sales offices or during corporate presentations is no longer a luxury, but a necessity. In a market where every detail counts, models help property developers communicate their value proposition with greater clarity and appeal, shortening sales times and increasing the conversion rate.
