Interactive models

Interactive architecture models.

The latest innovation for the real estate sector.

We seamlessly integrate different marketing tools, such as 3D images, floor plans and data collection, into a single tool to help you convert more and sell faster.

Interactive architecture model offer

  • Multimedia content playback
  • Lead capture and CRM connectivity
  • Multi-project support
  • Property availability information

Backlit models

Volumetric model made of translucent methacrylate on a high luminosity industrial monitor. Through a second smaller touch screen monitor, the projection is controlled on the large screen, so that the small one works as a “control knob” to see all the graphic information of the real estate project:


  1. Images, video, virtual tour.
  2. Plans of the homes.
  3. Common areas/services.

Each interaction is reflected in the volumetric model by illuminating the part that corresponds to the content projected on the free part of the large monitor.

It is a model designed for masterplan projects or for real estate developments of single-family homes.

Smart model

A “traditional” physical model whose lighting is connected to marketing software. Thus, what is selected in the application is illuminated on the model. For example: the availability of homes and the selection of one or more homes to view the floor plans.

The sales pitch of the project is represented in the app, which serves as a script for the salesperson during the customer’s visit to the sales office.

The main advantage is that the end client can perfectly understand the location of each home and expand the information through the digital support (see plans, virtual tour, images, video, qualities…).

As it is a more complex development (and therefore more expensive), this type of model is recommended for developments with a high volume of homes or luxury residential developments.

More functionalities and features

  • Sending personalised information to the client
  • 360º interactive tours
  • Remote control via tablet
  • 360º configuration of materials and interior finishes
  • Manual selection of available/reserved/blocked properties
  • Housing typology selector
  • Location plan of the development with connections and services

  • 360º Drone images with real views of each home

  • Reproduction of videos and renderings of the entire project

  • Tactile location plan

  • Personalized promotion/promoter table

Immediate attraction

The best tool to attract the homebuyer’s attention


When a promotion ends, the same model can be used for a new one.


As it is reusable, there is no need to spend a large amount of money on each new project.

Frequently asked questions about interactive architecture models

What are interactive architecture models?
Interactive architecture models are the main driver for the presentation of a new project. One of the current trends in architectural model making is to look for interactivity with the user. There are many ways to add interactivity, but at we like to surprise our clients with spectacular solutions that go far beyond basic movements. We are committed to the development of designs with touch panels and the use of LCD screens in projects focused on offering experiences as well as architectural information.

When we talk about interactivity, we usually think of buttons that, when pressed, activate a light or a sound. It is true that there are models of this type, models whose roof lifts up to reveal the interior or circuits where the characters move; but this has become somewhat obsolete. In our workshop we like to go hand in hand with the latest technology, so we are in a continuous process of renewal. In this way, the interactive models we manufacture are the most innovative in this field. Using an interactive model is very interesting for large-scale projects, such as shopping centres, housing developments or urban plans that dictate the remodelling or construction in an area of a city.

What are the characteristics of interactive architecture models?

Lights are a fundamental part of these prototypes. But in this case we are talking about a projection, not a simple light bulb or LED. Leaving aside the traditional wooden models, here we find a monotorised base. An LCD screen thanks to which the presentation of the model will be the centre of attention. A competitive model that brings with it many advantages:

The screen allows any kind of image to be projected. From detailed project information to a virtual tour of the individual parts of the model. Infinite presentation possibilities unfold where the only limitations are given by the lack of imagination.

The model speaks for itself. The relief pieces representing the different buildings and parts of the construction are made of semi-transparent plastic printed in three dimensions.

Light is reflected on them, creating truly impressive special effects. If the images are well produced, the model does not require an interpreter to explain the work, and it is also possible to add information in several languages, a key point at international trade fairs and congresses. Each area is illuminated and a hyper-realistic image of its interior or any other image representing that part of the project appears directly on the monitor.

What are the advantages of interactive models?

Interactive architecture models can stand on their own, giving the user the information they need without an interlocutor. However, machines do not always behave the way we want them to, so there is room for some doubt. To resolve any confusion, the presence of the project’s creators is essential. However, the interaction here is not defined by the relationship between people and people, but between the technology and the user.

The interactive architecture model responds to the indications received by means of an application, which functions as a command and control panel. The user can access the information he/she wants without the need for an expert to explain it. Those interested in the project can navigate freely through each area of the model, discovering all the nooks and crannies and taking their time in each of them. It is almost a real-time game that can be adapted to any language.

The model becomes a spectacle that attracts the attention of the public and potential customers, being a sign of innovation and professionalism. A presentation so innovative and eye-catching that it attracts the attention of newcomers to any real estate event.

Showing confidence in the work and generating results as impressive as the most modern models on the current scene, increases confidence in the brand. Winning new clients is the main goal, which is achieved when all the above qualities are met.

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Phone: +34 608 110 758

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