Master Planning

What are our masterplan models like?

House and building models are two of the most effective types of architectural models in the construction and real estate development sector. One of the reasons is the possibility to represent a building to scale without losing any detail quality at all. This makes it an attractive sales tool for the general public. However, one of the most widely used prototypes is the masterplan model. It is designed to show a large-scale real estate project that is in the construction phases.

Masterplan mockups are best suited to represent large projects. That is why the scales most commonly used are 1:500 and 1:1000. These are much smaller scales than other forms of architectural representation. However, the scale is not an obstacle for the maximum level of detail and realism.

In Maquetas.tech we have more than 10 years of experience making models of all kinds and we know the exact technique for each project. In addition, we always use the latest technology, such as laser cutters and 3D printers, which facilitate our work to obtain much more accurate results. And we are not only a technological company in the process of making our models, but also in the finishing, adding touch technology, interactivity and QR codes, among other innovations.

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Manufacturing process of the masterplan model

The masterplan models are represented at a smaller scale than usual. Also, the focus is not only on the buildings, but also on the surroundings. With these characteristics, the manufacturing process would start with what is known as a topographical model. This type of model focuses on the terrain, carefully showing the different elevations and the actual relief of the area where the work is to be carried out. They are usually made for the study of farms and municipalities or to represent natural sites and even golf courses.

Once the topographic model is obtained, it is necessary to move on to the miniature fabrication of the different buildings that are part of the masterplan. Depending on the type of project, small models will be made as hyper-realistic as possible. Our model makers are true professionals and scale is not a problem to represent even the smallest detail of the structure of the houses. We also pay a lot of attention to the details of the environment (vegetation, textures, lampposts, playgrounds…).

Once the two parts (land and buildings) have been obtained, the last phase of production is to unite them in a single model that we call masterplan model.

Masterplan models for real estate projects

Masterplan models for large real estate projects are the most commonly used. Thanks to them, a client interested in acquiring a first-time home can obtain a more complete vision than with any other model. Masterplan models are usually located in small information offices on the construction site. In addition to being very present in real estate developers and at real estate fairs and shows as an advertising object.

Although the masterplan model is a very interesting tool to show the construction to the final client, it is not the only use it is given. It is also used to convince different investors to invest in the construction of a new real estate project.

The production of models for larger-scale real estate projects is more complex, as in the case of full-scale construction. We can say that masterplan models show a bird’s eye view of the area to be built. That is why it is essential to represent the surroundings of the construction site as well as the buildings. Although, after all, the real estate is the only object for sale, it is important to depict the site. There are many reasons for this: on the one hand, investors want to know what kind of terrain they are dealing with for the construction site, where relief and soil type are of great importance. On the other hand, end clients are also interested in the proximity of the building, the type of neighborhood, roads, etc.

Why are models important in the real estate sector?

The operation of model workshops is highly dependent on changes in the real estate sector. In the great economic crisis of the mid-2000s, the construction industry collapsed and, with it, model making orders. In recent years, however, the real estate market is making a comeback and, contrary to what one might think, the architectural model is playing an essential role in the new real estate promotion techniques.

Despite all the advances in technology and the increasingly widespread use of virtual tours in the sector, the use of the mock-up for real estate projects has not declined. The dynamics of today’s banks with respect to financing forces developers and construction companies to have between 40% and 50% of the homes sold before starting work. This is a compelling reason to pull out all the sales guns for customer acquisition.

The architectural model is still one of the most effective tools to convince the end customer. Of course, with a remarkable evolution. Today’s mock-ups are more technological than ever. The interactivity and the use of the latest technologies, both in the elaboration and in the presentation of the same, is a key point in order to conquer investors and clients.

In this way, the new masterplan models do not remain in the simple representation of the land and the building. In Maquetas.tech we make sure that the models become shows that attract all the attention. In our models we include the newest and most innovative in the sector, mixing the details of a hyper-realistic model with the spectacularity and the extra information offered by the most modern interactive models.

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